After graduating from the Faculty of Sociology and Social Work at the University of Bucharest, Alexandra started to flirt with the world of communication and public relations, working in PR agencies ever since. At PRAIS Corporate Communications and MLS The Practice she created communication strategies and handled accounts in e-commerce, auto and debt management industries, but also talking the corporate communication language. Passionate about everything that means live music and concerts, Alexandra could spend all her holidays in the first rows at the world’s finest music festivals.