Simina graduated from the Al. I. Cuza University in Iași, where she studied foreign languages, then public relations and advertising. While working in social media and branding in local agencies, she joined the communication team of Rocanotherworld (a festival in Iași), co-founded the local chapter of Ladies, Wine & Design (an international community for women working in creative industries) and was the co-host of a cool podcast. In April 2019, she finally took the decision to move to Bucharest in order to follow her dream of becoming a better PR professional at Conan. In her free time, she puts on the clothes of a genuine millenial, works on her newsletter, translates memes and explains jokes to her friends or to innocent bystanders.