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Elena Bululete: "I measure our achievements through our colleagues and clients who joined us"

An interview about industry and entrepreneurship, about a journey with difficulties and satisfactions and about the people, with Elena Bululete, Managing Partner Conan PR.

Interview by Mara Rusu for

Elena mentions that she realised she wanted to pursue a career in communications once she came across the Communication Olympics competition. Since then, her career path has been shaped in this direction, being part of several agencies, and after a few years, feeling the need for new challenges, she set up her own agency - Conan PR.

The beginning was hard, but the rewards more intense. Elena set out with a belief that she still holds today, 13 years later, that "people are the most important asset of a communication agency", and when she counts her years of entrepreneurial achievements, she puts people first.

Elena Bululete, Managing Partner Conan PR

Elena, how did you choose the field of communication? What made you choose this industry?

I discovered communication later on, when I was already in college. I have a degree in sociology and political science, but in my third year of university I discovered this competition called Olimpiadele Comunicării, through which I learned about communication.

In the first year of participating I gained experience, so the following year, when I competed in the Political Communication section, I won the gold medal. And I knew that's what I wanted to do when I grew up.

In fact, I also worked in political communication for a year, and learned a lot. By pure chance, I also started handling commercial projects for the agency I was working for at the time, and I realised that I liked dealing with companies and products more than politicians. I moved from that agency (it was called Profile Communication) to Millenium Communication, where I started working on the communication of Gala Societății Civile, a project I fell in love with and have had the privilege to be a member of the jury for the last few years. AdPrint, Effie, Internetics, AD'OR and Scoala ADC followed and, after a few years, I plucked up the courage to go out on my own.

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