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  • Writer's pictureConan PR

Bridgestone Brings ENLITEN Technologies to New Ecopia Long-Haul Tyre Range

  • The new Bridgestone Ecopia ENLITEN range is the latest generation of the long-haul tyre line-up Ecopia, supporting fleets with best-in-class fuel efficiency and improved mileage.

  • The latest Ecopia range from Bridgestone provides EU label A-grade rolling resistance, with a 12% reduction in drive and an 8% reduction in steer compared to Ecopia’s previous generations.1

  • Available from January 2024, the new Bridgestone Ecopia ENLITEN range offers 40 % higher mileage in steer and up to 6% higher mileage in drive.

Bridgestone is revealing the latest generation of Ecopia, its long-haul tyre family. Created for fleets seeking to maximise fuel efficiency and boost their total value of ownership, the new Bridgestone Ecopia ENLITEN range applies Bridgestone’s innovative approach to tyre development, ENLITEN, to unlock enhanced wear and reduced rolling resistance year-round.


Preparing fleets to perform in a changing world

Over half of all transport in Europe happens on the roads, with nearly 40 % of that being cross-border travel. Demand for long-haul transportation is high, but the industry is also adapting to economic pressures for cost efficiency, stricter emissions regulations, and the integration of new and innovative connected solutions.



Bridgestone Brings ENLITEN Technologies to New Ecopia Long-Haul Tyre Range
Bridgestone Brings ENLITEN Technologies to New Ecopia Long-Haul Tyre Range

Empowering fleets with data to guide their sustainability journeys

The new Bridgestone Ecopia Steer ENLITEN and Ecopia Drive ENLITEN tyres are available from January 2024 in size 315/70 R22.5, with four additional sizes added throughout 2024 and one further size in 2025. Ecopia Trailer ENLITEN will be available from late 2024 to complete the range.


“Driven by increases in the price of fuel, operational costs have risen for fleets. With best-in-class fuel efficiency and enhanced mileage, our new Ecopia ENLITEN range is engineered to help our fleet customers overcome this pressing challenge. And we’ve not only focused on reducing costs - the new Ecopia range has also been developed to support fleets on their sustainability journey. By using new Ecopia tyres, an average European long-haul fleet would be able to further reduce CO2 emissions by 192 tonnes per year,” says Waqqas Ahmad, Commercial Sales Director, Bridgestone EMIA.


You can read all the details in the press release published on EV Market.


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