Conan PR, the independent communication agency, completes 14 years of activity in April this year. With a portfolio of international and local clients, from multiple industries, from Tech/IT or HR, to Retail or FMCG, in 14 years of activity, the agency has worked with over 100 brands and companies.
A retrospective of 2023 and plans for 2024
Conan PR ended 2023 with a turnover of 922,000 euros and with new clients in its portfolio such as Klarna, Jam Session Agency or NOARK. Among the brands Conan PR has been the communication partner of in recent years are Uber, Zalando, Kiwi.com, FLIP, the Liliac winery, Bridgestone, Laptăria cu Caimac, Dino Parc Râșnov, Smartree or UiPath Foundation.
Last year, Conan ranked 10th in the Top PR Agencies at the BIZ PR Awards and won the Silver Award for Excellence, in the NGO category, for the Quarter past Story campaign, developed with UiPath Foundation, and a Diploma of Recognition for The Hero's Journey - a UiPath Foundation report in the Annual Report category, within the Romanian PR Award.
"After a challenging 2022, 2023 was more settled, a year during which we strengthened relationships with our existing clients and started building new ones as well. We are proud of the collaborations we have, whether they are newer or with tradition - and the fact that we have overcome all the obstacles of the last years together, gives us confidence that 2024 will be a year full of brave projects", says Elena Bululete, Co-founder and Managing Partner of Conan PR.
Last year also brought important changes in the structure of the agency, with two appointments to the position of PR Director: Simina Ignat and Sabina Gealatu. After several years with the team, during which they implemented, and also coordinated numerous communication campaigns, Simina and Sabina are now focusing on strengthening relations with existing clients and developing new business opportunities.
Elena Bululete adds that "2024 is under the sign of consolidation for Conan PR - from the team to the technologies, from the skills to the relations with our partners and the ecosystem that we have created in these 14 years. We want to sediment all these elements that helped us get here, to be able to continue our development path."
A first step in this direction, announced at the beginning of this year, is the appointment of Aura Cândea to the position of Partner. Aura joined the team in 2021, in the position of PR Director. Over the years, she has successfully coordinated brand communication, corporate communication and crisis communication projects in various industries such as medical & pharma, FMCG, e-commerce and technology.
Business evolution in 14 years of activity
From 2010 until now, Conan PR has collaborated with more than 100 national and international clients and obtained numerous awards and trophies in local or international competitions, such as the Romanian PR Award, Webstock, European Excellence Awards or the Civil Society Gala, confirming the trust customers in the quality of services offered.
The most important services offered in recent years have been those of strategic consulting, media & influencer relations and social media, alongside launch strategies on the Romanian market for brands such as Klarna, Zalando or Kiwi.com.