Strong Consumer Anticipation: An impressive 81% of survey respondents are gearing up for Black Friday sales, indicating enthusiasm for the upcoming shopping event.
Youthful Shopper Dominance: Generation Z and Millennials are taking the lead, with 91% of Gen Z and 87% of Millennials expressing clear intent to participate in Black Friday shopping, emphasizing the significance of these demographics in the retail landscape.
Business Opportunities Abound: The survey findings highlight the immense potential for retailers to capitalize on Black Friday, as it continues to be a pivotal moment in the consumer retail calendar, drawing the attention of a diverse range of shoppers.
As Black Friday approaches, a recent survey conducted by Klarna, the AI-powered global payments network and shopping destination, sheds light on Romanians' shopping intentions and preferences. The survey, which included 1,016 participants, reveals that a significant number of respondents are gearing up for Black Friday deals.
According to the survey, 81% of respondents indicated they are planning to shop during Black Friday or weeklong sales events. Also, the survey data demonstrates the remarkable enthusiasm among younger demographics. An impressive 91% of Generation Z respondents and 87% of Millennials have expressed their clear intent to participate in Black Friday shopping.
„As we enter the Black Friday and Holiday shopping season, it's remarkable to witness the high level of enthusiasm among the Romanian consumers - especially Gen Z and Millennials that are actively looking forward to engaging in Black Friday shopping.
It’s clear that today's shoppers are approaching BF with a thoughtful and strategic approach. A significant number of respondents are showing a keen focus on smart shopping, prioritizing products they would have purchased anyway, but at a more budget-friendly price during Black Friday sales. At Klarna, we wholeheartedly endorse this pragmatic approach to shopping. Our buy now pay later services empower consumers to make well-informed choices, plan their spending, and seize opportunities without incurring additional costs, allowing them to secure what they need at a more attractive price" states Lukasz Dwulit, Head of Klarna CEE.
You can read all the details in the press release published on România Liberă.
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